Brand · Mark · Insignia

Logo & Mark

A squad insignia for a house that hunts. A square labyrinth (the maze you’re lost in) with a red heart (the one who doesn’t belong), ringed by four corner ticks (the four of you), locked to a heavy tactical wordmark. Horror, maze, co-op, and a cold operational edge in one mark.

A

Primary Lockup

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2–4 / CO-OP / SURVIVAL HORROR
// Survive the house · 6741.hawaiidata.ai
The maze

A square labyrinth with one path to the centre — the shifting house you have to solve in the dark.

The red heart

A single red block at the core: 6741 itself, the blood, and the impostor wearing your friend’s face.

Four ticks

The four corner marks are the four players — a tactical fireteam stamp. There are four of you.

B

Lockups

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Survival horror · co-op
Stacked — splash / loading / poster
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Wordmark — in-game HUD / titles
Monogram — app icon / favicon source
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Compact horizontal — nav / footer
C

Colourways

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Primary · on void
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Knockout · on entity-red
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Mono · bone
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Mono · ink on bone

RULE / Red is the only colour the mark ever carries, and only on the heart + four ticks. Never recolour the maze. On busy or photographic backgrounds, use the void tile (monogram) for guaranteed contrast.

D

Favicon & App Icon

Shipped files, generated from the monogram. The maze + red heart survive all the way down to 16 px.

180px app icon
180 · app
64px favicon
64
32px favicon
32
16px favicon
16 · .ico
tab icon 6741 — Enter the House
Files
favicon.ico
16/32/48 · classic tab icon (PNG-in-ICO)
favicon.png
64 · modern browsers / retina tabs
apple-touch-icon
180 · iOS home-screen / PWA
Drop-in <head>
<link rel="icon" href="favicon.ico" sizes="any">
<link rel="icon" type="image/png" href="favicon.png">
<link rel="apple-touch-icon" href="apple-touch-icon.png">
E

Clear Space & Usage

Do
  • Keep clear space of one emblem-width on all sides.
  • Lead with the monogram on small or busy surfaces.
  • Let it sit in darkness — the mark wants negative space.
  • Pair with IBM Plex Mono for any tactical sub-text.
Don’t
  • Recolour the maze or add a second accent.
  • Add glow, bevel, drop shadow, or gradients.
  • Stretch, rotate, or round the emblem’s corners.
  • Place on bright or low-contrast backgrounds without the tile.